Email Marketing Party Magic

We had you at magic, right? Bad Feather recently had great success using an email marketing campaign to promote this year’s Sonic Union party. Maybe you’ve seen the self-mailing poster invite we created last year? We got loads of positive feedback on the design and we’re told the party was one for the record books. When we sat down to brainstorm ideas for this year’s party, the folks at Sonic Union were interested in promoting the event digitally. It is 2010 after all, and in addition to being a greener and more interactive approach, we saved some serious cash by eliminating printing and postage.

Aside from rethinking the distribution of the invitation, we wanted to design an invite to reflect Sonic Union’s industry reputation of being darn good party people. On our end the ideas started flowing with the mention of the Zoltar machine that would be one of several party attractions. We created this digital poster design that we felt appropriately conveyed 100% FUN.

Sonic Union 2010 Party Invitation

The poster design was embedded in an HTML email campaign sent to an initial list of invitees. We sent this through a 3rd party service, utilizing their list management capabilities to wrangle the guest list (If you’re wondering, Bad Feather favors Campaign Monitor and Mail Chimp for our email mailing list needs). The invite R.S.V.P. linked users to a custom form page which we configured to populate to a second mailing list. By R.S.V.P.ing, party attendees were automatically creating a new database of confirmed guests. As the party date grew closer, we were able to use this new mailing list to send reminders to guests and ultimately to export the names of the party-goers to a printable spreadsheet to be checked off by security at the door. It also came in handy when it was time to send some fabulous party photos.

Sonic Union 2010 Party RSVP

Within 24 hours of the initial email invite, more than 25% of the guest list had confirmed attendance. We attribute this to the 2-click ease of the R.S.V.P. process (and of course to the sexy invite design). The week of the party, a reminder email resulted in more than 60% of the guest list R.S.V.P.ing, guaranteeing the Sonic Union headquarters would be pretty much at capacity. We Bad Feathers represented at this years shindig and upon arrival the place was, as they say, bumpin’.

Email marketing party magic success!

Another Good Egg

Just a few weeks ago Lan Lam joined team Bad Feather as our newest design intern. Lan is a recent grad of the Graphic Design program at SVA and we’re loving having her around. This lady is full of clever ideas, has terrific design sensibilities and perhaps, most importantly, fits right into Bad Feather DJ rotation. When she’s not at our studio Lan can be found making Chai and practicing her latte art.

Lan Lam Portfolio

Stefan Rules!

We recently completed StefanRules.com, a portfolio site for our friend and occasional design collaborator Stefan Lawrence. The site, designed by Stefan, is built in WordPress and takes advantage of its built-in gallery functions, albeit with a little tweaking and jQuery magic, to create a pretty cool, custom portfolio theme (if we do say so ourselves).

Here are a few of its snazzy features:

  • Thumbnails images of featured galleries get pulled into the home page.
  • Each gallery section has a sliding exhibition of design projects and details, accompanied by a numbered navigation system. For this we used the excellent jQuery plugin jQuery Cycle.
  • An accordion navigation on the left that expands the work section and subsections. While we’re in the habit of sharing, we chose this plugin to accomplish this.
  • And, of course, a blog; this is WordPress after all.

Stefan Rules - Home

Fresh Meat

bf_katie_cardWe’re excited to welcome Katie MacLachlan to the Bad Feather clan!

Katie is our new design intern and will be working with us in the studio for the next 3 months. This talented lady is a recent grad of the MICA graphic design program where her work was included in Ellen Lupton’s Graphic Design: The New Basics and she also played an active role in campus sustainability. We think she’s a total catch and are excited to put her skills to the test.

For more fun facts about Katie and her portfolio of work, check out ktmac.net.

Emily Heller Photos

EH website

Emily Heller is a friend and photographer who recently relocated from Brooklyn to San Francisco to pursue an MFA (sniff, sniff…). Emily’s work, both commercial and fine art, is food photography and she sure does make tasty pictures. We recently completed a new portfolio site to promote her work and we’re happy to see she’s utilizing the WordPress platform for blogging and regularly adding new images to her portfolios. Check it out for yourself.

We also need to give props to Emily for the photography of the print pieces in our Bad Feather portfolio. Thanks for making our work look so good!