Announcing (drum roll)… the all new

Bad Feather is proud to introduce the new identity and website of The Poetry Project.

Located at St. Mark’s Church in NYC,  the Poetry Project has been publishing, hosting readings and workshops, and providing resources for writers and readers of contemporary poetry for over 43 years. They needed an updated identity and site that looked beyond their rich history to their future as a vital arts organization.

The new logo is composed of a brush-lettered scrawl projecting in a megaphone shape. The colors are bright and bold, like the character, present currency, and dynamism of the organization itself. We hope the new identity communicates the voice of the Poetry Project:

…The most important thing that we do is present… Without listenership, readership, AUDIENCE, the Project wouldn’t exist for the luminaries to do their thing.

We built the site in WordPress (as code is poetry), allowing the Project to post content on a regular basis in various types, including calendar events, photos, audio, and video from events, historic archives and news. The Poetry Project hosts many events, so a calendar function was a big priority. For this, we used the plugin Event Calendar 3. (Other plugins used, if you’re curious: Contact Form 7Audio Player, Smart YouTube, WP Super Cache, Cleaner Gallery and a few more. We went plugin crazy on this one).

The site also features a store to sell, among other things, membership to the Poetry Project and subscriptions to their publications. We used Big Cartel for that puppy.

We’re psyched about the results. It’s been a true labor of love. Take a look.