Process: We Love Edging

Earlier this year we had the opportunity to use a print process we absolutely love called edging. The edges of trimmed cards are painted to add a splash of color and dimensionality. Here’s a great article that describes the process in detail.

We’ve been developing the look of the B Floral brand through a series of print marketing pieces over the past few years and we wanted to do a little little something special for their annual party. B Floral loves pink, but we chose a touch of their secondary color, green, for the edge of these gorgeous, over-sized invitation cards.

JMI approached us to refresh their brand collateral to reflect the younger and more contemporary direction of their agency. The previous stationery had entire surfaces flooded with color, but we thought edging would be the perfect nod to their bold past while establishing a sleek and minimal aesthetic moving forward.

And of course we can’t talk about print processes without giving a shout out to one of our favorite collaborators, Sarah Riegelmann, who helps us bring many of our most beautiful print projects to life.